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  • AIVI

The art of Natural Dyeing

Biodegradable, non-toxic and


Natural dyeing has been used for thousands of years, harnessing the power of plants, fruits, and flowers to produce beautiful, long-lasting colours for fabrics.

Today, Natural dyeing is undergoing a rebirth as a result of the advent of fast fashion and synthetic dyes, not only for its beauty but also for its environmental advantages.

EARTH FIRST - Natural silk, wood pulp organza, pure resham georgette, and of course mul cotton serve as the foundation for hand-crafted and embroidered chikankari, all of which are the raw materials on which AIVI depends.

we utilise Fruits, Flowers & Veggies

which are easily available in your fridge & pantry

While we produce, we make sure the carbon footprint is of bare minimum & we give more back to the Earth than we take.

One of the primary

reasons for us to choose natural dyeing is its low environmental impact.

Synthetic dyes are known to contain

harmful chemicals and heavy metals,

which can seep into the water supply

and damage aquatic ecosystems.

In contrast, natural dyes are made from organic

matter and are biodegradable. Using natural dyes

means that the clothes we wear have a minimal

environmental impact, and we can enjoy beautiful,

rich colors without damaging the environment.

choosing natural promotes sustainable farming practices.

⭐ Many plants and flowers that are used in natural dyeing can be grown locally, reducing the carbon footprint of transportation.

good for

your skin

It is important to know that many natural dyes have antimicrobial and hypoallergenic properties. This makes them a great asset to replace synthetic dyes in your wardrobe!

Finally, did you know that a majority of dyeing plants have medicinal properties?

Yes, plants develop these molecules at the origin of colors to protect themselves against predators, attract pollination or those who spread the seeds.

endless options

When it comes to natural dyeing, there are countless options to choose from. Some popular natural dye materials include indigo, madder root, and cochineal insects.

Fruits such as avocados and pomegranates, as well as flowers like marigolds and hibiscus, can also produce beautiful and unique colors.

The possibilities are endless, and each natural dye material produces a range of colors and variations that cannot be replicated by synthetic dyes.

By embracing natural dyeing, we can create a more sustainable and colorful future for the fashion industry.


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